This counts as a right swipe, and the recipient will see your comment when your profile pops up in their feed. Users can send one compliment each day, with the option to purchase additional ones. That's an up to 150-character comment you can send before you match, and men can do it too. Any user can send a potential match a Bumble Compliment. That being said, there is one exception to that messaging rule. In August of 2017, Match Group (formerly IAC) tried to acquire Bumble for $450 million, but Whitney turned down the offer. After pocketing just over $1,000,000 in the settlement, she turned around and launched Bumble, which has become one of the most successful dating apps in the world. She parted ways with Tinder after filing a sexual harassment lawsuit against both Tinder and IAC, its parent company at the time. Fascinating Tidbit: Bumble was created by Whitney Wolfe, one of Tinder’s founders. That's why you'll sometimes see it referred to as a feminist dating app. Only women can send the very first message, putting them in control of starting the conversation. When two users form a “Connection” by each liking the other person's profiles, messages can be exchanged. It's the same basic premise as a boost on Tinder. This means for 30 minutes, your profile will be one of the first shown to anyone who logs on. When two users swipe right on each other, a match is formed and messages can be exchanged.īumble has three modes - one for dating, one for friendship and one for business networking.įor a small per-use fee, you can get your profile in front of more local singles by activating the “ Spotlight ” feature. Similar to Tinder, you browse through profiles and swipe right if you’re interested in matching, left if you’re not. "In other words, they look very similar on a price-to-sales basis, even though Bumble's growing twice as fast as Match," he said.Bumble is a location-based dating and networking app that launched in 2014. The company is forecast to record full-year 2020 sales of $580 million, $723 million in the current year and $897 million in 2022, according to FactSet figures. "People are paying up because they expect the numbers to explode once we reopen," Cramer said.īumble is selling for 17 times sales, he added. Match shares, which closed at a record $172.13 Thursday, are trading at 16 times this year's sales estimates, a valuation that Cramer said was far too cheap for a company with 17% growth.īased on FactSet estimates, Match is projected to produce sales of $2.8 billion this year and $3.31 billion in 2022. "If you've got a more cautious approach to the market and you still want an online dating stock, Match is the way to go," Cramer said. Match reported having almost 11 million average subscribers in the fourth quarter of 2020, representing a 12% year-over-year improvement.īumble and Match executives are hoping to continue expanding their online dating businesses, with the former building products for platonic matchmaking and networking services.Ī key difference between the enterprises is that Match is profitable, while Bumble is still a money-losing enterprise with margins that are improving, Cramer highlighted. In its prospectus, Bumble said it had 42 million monthly average users in the third quarter and 2.4 million paying users through September of last year. "Even after today's incredible run, it's the superior growth stock."īumble has a much smaller reach than Match. "If you're a growth-oriented investor, Bumble's the way to go," Cramer said. Its revenues grew 19% in 2019 from 2018, Cramer noted. When compared with same nine months in 2019, when total revenues came in at $362.6 million, Bumble saw its business grow 15% amid the pandemic.Īs for Match Group, the company posted full-year 2020 total revenues of $2.4 billion, which was up 17% from 2019. 30, $40 million of which it said was generated between Jan. As for the pandemic-plagued year of 2020, Bumble reported total revenues of $416.6 million through the first nine months ending Sept. In 2019, the company said total revenues were $488.9 million, up nearly 36% from $360.1 million in 2018. Match Group commanded a market cap of $45.8 billion at the close.īumble is the faster grower of the two competitors, based on figures in its S-1 filing. I think they'll have tremendous numbers in the second half, they just fill different roles in your portfolio," he said on " Mad Money."īumble, which was launched in 2014 by Whitney Wolfe Herd, was priced at $43 before it began trading under the ticker symbol "BMBL." It held a $13 billion market value at the close with a share price of $70.31. Their businesses, however, should serve different purposes for investors, Cramer said. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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